Digital FoodPass
Establishing Transparency and Building Trust
Transparency and trust are of critical importance in today’s food industry.
Transparency builds consumer trust by giving customers peace of mind about product safety and promoting brand loyalty. It also ensures the traceability of raw materials and supply chains.
Highlighting the origin and production of raw materials promotes ethical and sustainable practices. Consumers increasingly value fair trade, animal welfare, and environmentally friendly sourcing. Transparency aligns with these values, elevating industry standards and meeting market expectations.
Furthermore, transparency creates a competitive advantage, highlighting producers who are committed to quality and integrity, and strengthening the entire food ecosystem.
- Quality you can trust
In an era in which consumers are demanding ever greater transparency, we make your products trustworthy. With transparent (origin) data and clearly communicated production steps, you create a strong foundation for customer loyalty.
What you can show your customers:
- Origin of raw materials
- Transparent documentation of the production steps
- Environmentally friendly measures
- Adherence to ethical and social standards
- Additional information such as application and marketing material
Show what makes your product stand out – and why it is unique.
Demonstrate transparency in the origin of your raw materials.
For coffee beans, don’t just indicate the country of origin. Instead, provide detailed information about the region, growing location and cooperative from which your coffee beans originate.
Intermediate Steps
Make your supply chain and transportation transparent.
Provide consumers with accurate data on when the beans used were harvested and how they were transported. Transparent information about any intermediaries also helps to strengthen confidence in the origin of products.
Tell the story of how your product was created.
Show the production steps and communicate to the consumer that the ecological, social and ethical standards have been met and that the production process was environmentally friendly.
Show the origin of your coffee beans, visualize transport routes, document processing steps and allow the consumer to trace the route of your product to their home.
In this example, the route of the coffee beans is shown using map visualization: from the plantation in Costa Rica overland to the port, shipment to Rotterdam and onward transport by truck to Zurich, where processing takes place. After roasting and packaging, the coffee destined for Switzerland and processed here is transported to the various distribution centers.
This way, the consumer can transparently trace all steps, right up to the store where they buy their coffee.
This is not only possible at the product level, but also at the batch/lot level. This way, even more information can be implemented: for example, the exact harvest date and the detailed documentation of all parties and persons involved in the process. Document this with a personal touch, for example by listing the roaster by name.
- Together for a greener future
Our solution supports you in acting sustainably and ecologically. With a clearly documented supply chain, you can prove short transport routes and the use of sustainable raw materials – an important step towards a circular economy.
Important aspects:
- Proof of sustainable raw materials
- Promotion of short supply chains
- Support for reuse and recycling
- Transparency for environmentally conscious consumers
Take responsibility – for people and the environment.
- Use the FoodPass as a great marketing tool
Boost brand engagement and experience
You can use the FoodPass as a marketing tool and reach consumers who are currently researching your product.
Offer them added value, for example, by providing nutritional information, recipes or similar content.
Direct consumers to your social media channels, ask for feedback and reviews, or guide them to your online store, where suitable products are displayed.
The marketing opportunities are numerous and diverse.
- Collect reviews from real consumers
- Facilitate feedback from your customers
- Embed social media content
- Guide users to your online store
- Recommend related products
- The technology behind transparency
Our innovative blockchain solution offers unparalleled security and documents your supply chain in a tamper-proof and traceable manner.
From the origin of the raw materials to production and the end product: every step is precisely documented and transparently displayed for all stakeholders.
Your advantages at a glance:
- Tamper-proof data
- Transparent display of the entire supply chain
- Validation of raw materials and production steps
- Efficient and automated processes
- Integration of additional product information and marketing material
Quality and trust – digitally secured.
The future of your supply chain.
Have we sparked your interest?
Let’s discuss how we can help you achieve greater transparency and promote sustainability.
We would be happy to show you numerous possibilities in a presentation.
© Photos: Karsten Winegeart, Alexandra Gorn, Janko Ferlic,
Nathan Dumlao, Afrah, Battlecreek Coffee Roasters,
Ideadad, Pariwat Pannium,
Jonathan Borba via Unsplash.
Review-Illustration by Freepik
